5 Reasons Your Business Should Use Affiliate Marketing

20th April 2020Afrowoman1Blog, Partnered, Social Media0

Affiliate marketing involves the use of third-party publishers. A business provides these publishers (or affiliates) with compensation to generate leads and traffic to its services and products. The commission provides the affiliate which a financial incentive to promote the business. The promo is often achieved by blog articles, for example. Amazon started an affiliate marketing scheme back in 1996. Since then many other companies followed suit. It’s useful to think of affiliate marketing as a tactic which operates with a pay on performance basis.

1 . A low-risk strategy

Affiliate marketing does not pay out for clicks, but for actual performance, which makes it a great low-risk marketing strategy. Businesses don’t need to use their budget to chase after leads that require a lot of attention. This form of marketing works instead by finding direct consumers to build connections with. Later, there is the opportunity to upsell to these customers further into the cycle.

2. Enhance brand awareness

Customers often like to buy from companies with who they are familiar with. Many people would prefer to spend more with a trusted brand, than take a chance on a less expensive item from a company they don’t know. With affiliate marketing, companies can enhance their brand awareness. Using this marketing tactic, your business can boost its exposure to new audiences.

3. Gain targeted traffic

Traffic must be targeted to serve its true purpose. Perhaps your business sells beauty products? In this case, it’s no use paying out to attract people looking for computer parts! When you choose to work with affiliates, you’re ensuring that you are working with those who are knowledgeable and active within the same industry as you. It’s much easier to achieve a lasting connection with a customer if they are the right customer.

4. Boost your SEO

SEO is a consistent priority for businesses small and large. When you use affiliate marketing, you can boost your SEO in the process. Affiliate marketing provides you with backlinks to your site through social pages, websites, and blogs. The more backlinks you have the better! Your campaigns will be more effective if your affiliates own high-ranking site pages and have active followers who like to share posts.

5. Useful data & stats

Working with an affiliate network allows your business to access sales reports and a useful dashboard. You can track your progress and data, using the info that you find to inform your marketing decisions. When you know how your affiliates are performing, it’s easier to make improvements and drive success.

Further advice

There are many other ways that you can boost your marketing campaigns in 2020. Make sure that you use the range of technology tools available. Try Buffer for your social media marketing; Upfluencer, to find influencers; and Brand24 as a social listening tool. Templafy is another excellent tool for businesses; it allows you to manage and organize your communication materials, business docs, and brand assets. To find out more information, check out templafy.com.